Tourism Revisit and Recommendation Intention on Heritage Destination: The Role of Memorable Tourism Experiences

The purpose of this study is to dig deeper into the role memorable tourism experiences in revisiting intention and recommendation by placing satisfaction as mediation. This research involved a number 340 tourists visiting heritage destinations Central Java. Respondents were taken using convenience sampling technique. collected data was analyzed SEM-AMOS. results show that are proven have positive significant effect on tourist satisfaction. means more experience visitor gets, greater increasing return intention. Memorable also significantly affected very important factors for determine their choice visit destinations. Therefore, managers must pay attention cultural sites so unforgettable impression memories. Keywords: Heritage Destination, Revisit Intention, Recommendation, Satisfaction, Tourism Experiences